CAP - COMMITTEE FOR ADVERTISING PRACTISERegulators that represent advertising industry, covering advertisers, media owners and agencies. Contracted by OFCOM to maintain the codes of practice for television advertising.
ASA - ADVERTISING STANDARDS AUTHORITY
Regulators that respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible Independant body, deals with complaints relating to the advertising industry.
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