Television industries on the 2010s

How does 'Cuffs' fit the PSB regulation?

Cuffs fits the PSB regulation as it doesn't have any adverts and therefore earns their money off of people viewing the programme and peoples tv licenses. Cuffs is a crime drama. It gives you an insight on what life is like for a British police officer. This fits the PSB regulations as it can help people learn about police officers and what their jobs are like and can also entertain people that enjoy about crime dramas.

Television Audiences - Summary

Televison Audiences in 2010's:

- Channel loyalty is extremely low as there is lots of channels to choose from
- Netflix is becoming more used as you get to pick and choose what you want to watch and when you want to watch it.
- The program will provide a reason why people should tune in. 
- The television audiences are a lot more segmented in comparison to the 1960's 

Television Audiences:

- There are a a lot of different options for people to pick from now eg. live TV, recorded on PVRs, streaming online etc. 
- Audience would feel less pressure to always sit to watch TV or to record a program in time as they can control what they do. E.g watch a program whenever on catch up or Netflix.
- Tv shows or the channel its on can target a specific audience e.g cbbc or cbeebies.
- The channel could also be for a specific genre e.g comedy central or 4music.
- Mass audience channel - channel with a large audience e.g itv or bbc


Personal identity:

- Ensemble casts don't use simple villain and hero roles that enable to identification with role models e.g cuffs doesn't offer simple villain and hero roles.

Social integration and integration:

- A stubsitute for real life interaction
- Can also lead to discussions

Entertainment:

- People may watch things for entertainment, escapism, leaving real life and going into a fictional or fantasy world and much more.

Surveillance 

- E.g shows like 'Cuffs' can show the audience things they not familiar with e.g the job of a police officer.

Active audiences/response and interperation:

- Active - asking questions about everything
- Passive - accepting whats happened and just watches
(nower days we tend to be more active then the 1960's.)
- Seconding screening - e.g watching 'I'm a celeb' but also on social media texting about it.
- Voting apps/on phone - an easy way to get you involved in the program

Reviews on cuffs:

Genre

Key words test

Social, cultural, historical contexts

Social context - When you have been influenced or affected by events in society e.g. family births, family deaths, moving school, getting a new pet(s) etc.

Historical context - Being influenced or affected by something that has happened in the past e.g. 9/11, world wars, terror attacks etc.

Cultural context - Being influenced or affected by aspects of culture e.g. music, tv, films, clothing, religion etc. 

Explain how contexts influence television programmes. Refer to Cuffs (10 marks)

In society today racism is still a problem within the world and media platforms such as social media and even some films or television programs. 'Cuffs' is an example of how different ethnicities are accepted and not an issue. Ryan is one of the main police officers who is an African descent and is treated no different to other characters who may be of a different ethnicity to him. Ryan is represented as a strong, powerful individual and usually the stereotype of an African is not always positive and they are often mistreated. The fact that 'Cuffs' is challenging this stereotype shows the pre-watershed audience that no matter the what race or ethnicity someone is, it doesn't change then and that stereotypes are a negative thing that aren't alway true. 

Cuffs marks scheme answer

(Shoplifting/ rise in EU immigrants)

P: the influence of the rise in shoplifting crimes occurring in Brighton during the 2010s is represented as a social issue in television programmes such a ‘cuffs’.

E: this is evident when a female character, represented as a polish EU immigrant is caught shop lifting and later arrested by the Brighton police officers, Ryan and Jake.

E: this social issue highlights to a pre-watershed mainstream audience, the rising crime rate and further demonstrates the consequences of breaking the law.

Cuffs Exam Question

 Analyse how representation is used in the episode to create meaning for mainstream pre-watershed audience. (5 marks)

One of the characters, Jake, is represented as a white homosexual male police officer. We found this out when Jake was in the car with his college Ryan, he just said "I'm gay". Ryan had no reaction and just carried on normally, no homophobic reaction or a shocked reaction and this is showing the pre-watershed audience that it isn't a big thing and that it's not bad. Jake isn't represented as a typical feminine homosexual male and therefore it is going against the homosexual stereotype thats weak and girly. Jake is nearly the opposite as he is a police officer and that comes with violence and roughness. This is teaching not only kids, but also grown people that being gay isn't at all bad and they shouldn't be treated any different. Seeing as cuffs is for a pre-watershed audience shows that anyone can watch it. The fact that Jake isn't judged or disliked will that have really positive impact because someone should never be judged or disliked ever because of their sexuality, and thats what they are trying to show to the pre-watershed audience!

Exploring social groups through mine-en-scene