Social, Historical, Cultural Contexts

1960s Social, Historical, Cultural Context.

CAP and ASA

CAP - COMMITTEE FOR ADVERTISING PRACTISE

Regulators that represent advertising industry, covering advertisers, media owners and agencies. Contracted by OFCOM to maintain the codes of practice for television advertising.






ASA - ADVERTISING STANDARDS AUTHORITY 

Regulators that respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible Independant body, deals with complaints relating to the advertising industry.

OFCOM

6 Facts about OFCOM

- The Office of Communications, commonly known as Ofcom.

- The regulator in the UK. they regulate things like TV, radios, on-demand/catch up etc.

- They want to make sure that people in the UK get the best from their communication channels and are protected from scams.

- Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government.

- they do not regulate

• disputes between you and your telecoms provider
• premium-rate services, including mobile-phone text services and ringtones
• the content of television and radio adverts
• the BBC World Service
• the BBC TV licence fee
• post offices
• newspapers and magazines.

- Ofcom regulates the BBC in accordance with the BBC Charter and Agreement.

- OFCOM- they are the independent regulators of the media and communication industries

- The OFCOM specification of broadcast code- this provides a set of mandatory broadcast rules it covers:

•  protection of under- 18s
•  harm and offence
•  crime
•  religion
•  sponsorship
•  elections
•  privacy

- Rules on the amount and distribution of advertising

- examines specific complaints made by the public 

- public cosultations on matters relating to TV broadcastings

-  committee for advertising practise (CAP)- contracted by OFCOM to maintain the codes of practise    for television advertising 

- Advertising standards authority (ASA)- independent body which deals with complaints relating to the advertising industry

Television industries on the 2010s

How does 'Cuffs' fit the PSB regulation?

Cuffs fits the PSB regulation as it doesn't have any adverts and therefore earns their money off of people viewing the programme and peoples tv licenses. Cuffs is a crime drama. It gives you an insight on what life is like for a British police officer. This fits the PSB regulations as it can help people learn about police officers and what their jobs are like and can also entertain people that enjoy about crime dramas.

Television Audiences - Summary

Televison Audiences in 2010's:

- Channel loyalty is extremely low as there is lots of channels to choose from
- Netflix is becoming more used as you get to pick and choose what you want to watch and when you want to watch it.
- The program will provide a reason why people should tune in. 
- The television audiences are a lot more segmented in comparison to the 1960's 

Television Audiences:

- There are a a lot of different options for people to pick from now eg. live TV, recorded on PVRs, streaming online etc. 
- Audience would feel less pressure to always sit to watch TV or to record a program in time as they can control what they do. E.g watch a program whenever on catch up or Netflix.
- Tv shows or the channel its on can target a specific audience e.g cbbc or cbeebies.
- The channel could also be for a specific genre e.g comedy central or 4music.
- Mass audience channel - channel with a large audience e.g itv or bbc


Personal identity:

- Ensemble casts don't use simple villain and hero roles that enable to identification with role models e.g cuffs doesn't offer simple villain and hero roles.

Social integration and integration:

- A stubsitute for real life interaction
- Can also lead to discussions

Entertainment:

- People may watch things for entertainment, escapism, leaving real life and going into a fictional or fantasy world and much more.

Surveillance 

- E.g shows like 'Cuffs' can show the audience things they not familiar with e.g the job of a police officer.

Active audiences/response and interperation:

- Active - asking questions about everything
- Passive - accepting whats happened and just watches
(nower days we tend to be more active then the 1960's.)
- Seconding screening - e.g watching 'I'm a celeb' but also on social media texting about it.
- Voting apps/on phone - an easy way to get you involved in the program

Reviews on cuffs:

Genre